Facebook applications can assist you integrate your organization deeply with targeted clients. To recognize how Facebook applications and business ecosystem works, we have to realize the way advertising and selling approaches have changed in the wake of generation Y and booming social media addiction.
Earlier, it was DIRECT SELLING - advertisements had been loud and clear. There was an existing demand and the item was sold in a way to fill this gap in demand....a simple rule of demand and supply.
Now home business ecosystem is small twisted - the golden rule of existing demand and items developed and supplied to fill in this demand- has taken a backseat. Now advertisements are developed in a way that it initial creates a demand (where it was none earlier) and then fill in this sort of demand by showcasing their product as a remedy. Secondly, advertisement has gone subtle and integrated - and this, as per records is even more powerful.
In the wake of social media ecommerce, this new style of advertising is propagated and plays critical role here. Let us know this with a tiny example - now your item is a fashion accessory, so you get a application produced that asks users to dress up an image of theirs or pick most beneficial dressed friend - now a Facebook user who is inclined towards fashion will pick up application ( can be both game or utility) and appreciate - so this person is a prospective buyer for your item - for that reason, although the user is busy enjoying and has built a trust for this application, you slowly sneak in your advertisement....BINGO! Result is successful advertisement for you have the prospective customer targeted.....Isn't it logically a great technique?
0 komentar:
Posting Komentar